Task Force

Define the Decade

A Framework for Prosperity for Albertans

What does a good life in Alberta look like in 2030? We’re embarking on a journey to explore how we as businesses, Albertans, and policy makers purposefully co-create a good and prosperous life for everyone through a competitive, inclusive, and sustainable economy by the next decade.

Alberta’s economy has been hit hard over the past few years. Many question the future prosperity and vibrancy of Alberta. But we know our best days are in front of us if we plan for them on purpose. 

The time is now to think deeply and strategically about our future. 

Define the Decade is a major project to create both a vision and economic framework that will define the next decade of Alberta’s future and look to build Alberta into a place where all who call this place home have security, belonging, and opportunity to live a good life.

Alberta’s future is up to us. Do you have a Big Idea for Alberta’s future?

This project is designed for Albertans, by Albertans, and we want your input!

Whether it’s a groundbreaking policy idea, innovative initiative, or just some new thinking, we want to hear your Big Idea to make Alberta an even better place to live, work, and play for everybody.

About the Project

Define the Decade is a major research and engagement project that looks to explore how businesses, Albertans and policy makers come together to make life better for Albertans over the next decade.

Ultimately, this project looks to do two things:

  1. Create a unifying vision between Albertans and the business community of what a good life and great Alberta looks like 10 years from now; and
  2. Develop the framework and pathways to get to that good life, including the economic environment needed to create investment and job creation which will support improved prosperity for Albertans.

For Albertans, By Albertans—Research & Engagement Process

 

The project includes a comprehensive research and engagement process. Over the next six months, the Task Force will:

  1. Engage a diversity of Albertans from across the province and many walks of life, in a variety of research methodologies to learn more about their values, priorities, challenges, and views and what they see as a good life.
  2. Identify and catalogue Alberta’s assets, strengths, and advantages.
  3. Look around the world to identify economic opportunities, competitive advantages, and best practices.
  4. Develop a vision and framework to help all Albertans thrive.

We will release interim reports and research throughout the process, with the final report due in January 2022.

If you would like to stay up to date on the progress of the project, be the first to receive new research or reports, or learn more about how you can be involved, sign up for our bi-weekly newsletter here.

Research & Engagement Framework

  • Engaging the General Public through random and representative polling, qualitative research and targeted interviews
  • Engaging BCA Members and Business Leaders through member communications, events, and interviews
  • Engaging Prosperity-Focused Organizations and External Partners including existing research, governments, think tanks, and other associations
  • Engaging Diverse perspectives, life experiences, and other experts through the Prosperity Advisory Committee

CEO Task Force

This project will be guided and supported by a Task Force, composed of Alberta’s top business leaders including:

Susannah Pierce (Co-Chair)

President & Country Chair
Shell Canada

Cory Janssen (Co-Chair)

Co-Founder & Co-CEO
AltaML

Alex Pourbaix

President & CEO
Cenovus Energy

Al Monaco

President & CEO
Enbridge

Angela Lekatsas

President & CEO
Cervus Equipment

Jason Pincock

CEO
DynaLIFE

John Kousinioris

President & CEO
TransAlta

Jordan Hokanson

President & CEO
Hokanson Capital

Karen Brookman

President & CEO
WCD

Kristi Cawthorn

CEO
Startec Compression & Process

Rohit Gupta

President
Rohit Group of Companies

Sami Saad

CEO
Fort McKay Group of Companies

Scott Bolton

President & CEO
UFA

Trent Fequet

CEO
Steel River Group

Contact

For more information on this project or how you can get involved, please contact one of our project leads:

Scott Crockatt, VP, Communications & External Relations
scrockatt@businesscouncilab.com

Mike Holden, VP, Policy & Chief Economist
MHolden@businesscouncilab.com

If you are making a media inquiry, please contact Media@BusinessCouncilAB.com.

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